hen we set out
to create the ultimate to-the-trade-only resource for flooring, our
approach was hardly rocket science. We asked you. We interrogated interior
designers. Talked to architects. And contacted a whole slew of general
contractors. Better yet, we heard you loud and clear.
Resoundingly, you wanted a to-the-trade-only store that, for once, truly
honored its promise of exclusivity. You wanted all the hottest new products
your clients were clamoring for, all under one roof. And you wanted
the absolute lowest prices in town, guaranteed.
Of course, once we filled all your requests, we realized that we had
also filled up our showroom. So we immediately popped the top and blew
out the back. All to ensure that we could blow the doors off the competition
when it comes to selection. Now you'll find that we've doubled our square
footage and tripled our inventory.